Focusing on short videos is one way to boost watch time since it can raise the average percentage of watch time even Elin estimated average minutes of watch time at 2.79 minutes on TikTok. Following the mention of the videos, avoid displaying images longer than three seconds in order to prevent viewers from scrolling. Show some text on the screen and deliver some verbal hooks to attract attention. Retain by removing extra parts, being brief, or combining cuts and images to keep viewers’ attention. Attention can also be maintained with the use of lists and narrative techniques known as ‘but therefore’ storytelling. Finally, respond to the audience’s comments and this works to enhance watch time as well as form the community.