Many think that posting time or time zone doesn’t really make any difference on TikTok. Do you agree with this? Does this statement hold any truth? In this article, you are going to find the answer about posting times on TikTok.

Question

Puedo hacerles una consulta, he estado tratando de determinar cuál sería el mejor horario para lanzar una publicación en TikTok. ¿Alguien sabe si el horario de publicación tiene importancia para conseguir más visualizaciones?

Answer 1

The success of your videos is unaffected by the time you post on TikTok. Each video uploaded to TikTok is given a ‘sample’ metric by the algorithm in order to measure its performance. Time does not matter when it comes to the performance of your videos on the platform; as long as the video captures viewers’ attention and meets the platform’s standards, it will be promoted further. It’s better to aim for high-quality videos with long average view duration than to stress about timing for your upload.

Comments

This is consistent with what I’m experiencing, especially the “posting times don’t matter.” By far, this is the best content I’ve read. (Thanks for posting.)

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"Post time doesn't matter" might be right for you. But it's the exact opposite for my niche. Peeps in that niche only really seem active over the weekends, so during the week basically all posts perform poorly while on weekends I get a massive boost. I think this makes sense because if mostly none of my target audience is online, the trial is performed on not that fitting people who will poorly engage with these content, so the algorithm gets the false impression of a bad performing content.

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We’ve had a few content go viral. One of them is mainly only showing to audiences outside of the US. I live in the US. What would you suggest? Would reposting and tagging our location be a solution? I commented that we are a US based business.

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I'm having a bit of a nightmare with my account and could use some advice. I live in the UK and have a UK-based account. My content is all about American and British celebrities, but my videos are only getting 100-200 views, all from Pakistan. The people of Pakistan don't seem to be interested in UK and US celebs, so I'm not getting any engagement. I'm not hitting the American or British viewers I’m aiming for. It's really stressing me out, and I’d appreciate any insights on what might be going wrong and how I can get my content in front of the right audience. Cheers!