What can prove to be a game-changer in a TikTok video is the hook as it will entice the audience and create a sense of curiosity within them. In order to formulate the hooks which will work powerfully, create a knowledge gap in the audience by making claims that you have something which they have not heard before. Furthermore, employing ‘negative hooks’ can also be effective since these elements leave the viewer shocked and curious as to how the clip will unfold – for example, stating an unorthodox view or an observation about a blunder. Such techniques can enhance the interaction with the content considerably.