To be ‘working super hard’ is to channel all of one’s time and energy into the business. It could mean a tremendous toll like relinquishing decent comfort circumstances, working overtime, and being frantically goal oriented. For instance, instead of renting an apartment, one would hire a small office to be sleeping and working, and a shower would be taken at a gym nearby, and a resource base may be only one computer that is enough for the organization to be managed twenty four hours.