One of the biggest mistakes that I believe the current cannabis industry is making is prioritizing THC levels and minimizing levels of the other cannabinoids such as CBD. This is primarily why we are seeing the rise of people developing cannabis hyperemesis syndrome, which is where heavy users develop uncontrollable vomiting. Yes, THC provides a pleasurable effect, but too much of something is always going to be a bad thing. Products that have equal amounts of THC and CBD, known as 1:1 products, tend to provide much more beneficial effects because you have CBD present to modulate the negative effects that can arise with THC consumption. There are even products that have double the amount of CBD to THC (sometime 5:1 or higher) that have their benefits, especially for new users. I firmly believe that the industry needs to prioritize growing strains that are more resemblant of the natural strains that were around before human bioengineering and cross-cultivation came into play, because those strains are much less likely to produce negative effects on people.