It is necessary to be empathic towards your target audience. In this regard, one can visualize himself as a doctor inquiring about the patient's ailments – this is akin to trying to understand the pain point of your niche. Your potential wealth is undoubtedly in proportion to the most urgent, most pressing problem which you effectively tackle. You have to determine your client’s need and what solution you have for it, and you are on your way to building a business, a million dollar one at that.