A purpose statement is often an articulation of an individual’s plans or values. But there is more to a purpose statement on YouTube and even how to come up with one, than just vanity. Such statements are often referred to as a ‘mission statement’ and describe one’s goals as a whole. Therefore, when asked how to create a purpose statement on YouTube, one should consider specific strategic approaches.

Question

What is a purpose statement and how is it done for a Youtube channel?

Answer 1

A purpose statement expresses the importance you offer and how best you shall utilize your gifts or abilities to better your chosen niche area. It is arrived at by assessing what you treasure, where your strengths lie, and the market that you intend to serve. Drafting a purpose statement develops the core of your business as well as informs the content and business strategies you will adopt, which in turn will influence your audience and target market.

Comments

Hello Prince, you are a huge inspiration. I literally paused to fill my value proposition, shortly before you said, Pause and fill that segment. Thank you for your tips, nuggets and wisdom. You are a great motivation. Seeing lots of positive energy from Scotland. I am a newbie (for 2 months.) This is to all the creators on the timeline, good luck and may your hardworking be reciprocated with results. We will get there. Thank you again Prince Ea